Cropify

Empowering Hawaiʻi's food independence through local solutions for a stronger, healthier tomorrow.

The Challenge

This project entailed the creation of a mobile app designed to empower users in discovering locally-sourced produce. By connecting with nearby farms, grocery stores, street vendors, and even neighbors, the app aims to diminish Hawaiʻi's dependence on imported food. Responsibilities encompassed not only establishing the brand identity but also crafting a user experience and interface design that was convenient, fun, and efficient.

The Solution

In tackling this project, deep dives into information architecture, user interface design, and user experience design were essential. The true challenge lay in the intricacies of bringing together countless micro-details such as color, micro-animations, and drop shadows to craft an enjoyable user experience.

SITE MAP

A simple flow that helps the user find produce in their vicinity, discover recipes that utilize local produce, and search for local farms.

STYLE TILES

I curated three style tiles but ultimately chose "Citrus Pop" because of how the vibrant colors created contrast and brought energy and playfulness to the brand identity.

LO-FI/HI-FI

I worked on lo-fidelity designs to structure the layout before beginning final hi-fidelity color designs.

CUSTOM ILLUSTRATIONS

I went through many rounds of designing icons. I received feedback that some were too intricate or detailed. Others were difficult to identify. I landed on icons that I thought were vibrant, simple, and iconic.

FUNCTIONALITY

I aimed to set this app apart by integrating distinctive elements. For example, I envisioned recipe videos presented in an engaging way through autoplay functionality. Additionally, I dedicated time to brainstorming a clever logo, aiming to infuse an extra touch of creativity.